Storyboarding
Product:
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Kirby Bluetooth speaker
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Official kirby merchandise released from HAL laboratory
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A Bluetooth speaker shaped into kirby in its mic power up form
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Advertisement is driven by product and reputation of the game
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Targeted towards teens and young adults who are familiar with playing the game
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An exclusive product made for the game’s 30th anniversary that is only available for a month
The Storyboard
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An animated scene starts, kirby is seen walking in a grass plains with trees and giant mushrooms everywhere, mini monsters are seen walking around the map such asbunch of waddle dees which is an orange like character similar to kirby
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The scene is done in a lighter tone with upbeat cute music with a lot of harmonics
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The mic enemy appears and kirby eats it (kirby’s ability is to be able to eat anything and use its powers for itself)
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Kirby gains the powerup and now has the headphones on it
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Kirby jumps and transitions into the real world with someone unboxing the product from the box
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The product is placed on a table and the kirby theme song starts playing from kirby
Reflection
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Advertisement is mostly to sell the product celebrating the game’s anniversary
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It shows the references to the game and depicts the product akin to its appearance in the game
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Appeals to direct references